The Client
Esland Care are a leading UK provider of residential childcare and education services for children who have experienced trauma and significant unrest in their lives. They provide a place of safety, from which young people can build meaningful connections and form positive relationships.
Offering homes for children from all backgrounds and situations, they are committed to changing young people's lives and making sure they live in a safe, stable and nurturing environment. By partnering with schools in England they also are ensuring all children have access to extra educational support and tutoring so that no child falls behind.
The Challenge
With over 35 years of residential childcare experience, Esland Care now has more than 50 residential children’s homes, specialist assessment homes and two schools, spread throughout England. Their team approached us in 2020 when they decided their online image needed a revamp.
The main goal was to bring their website up to speed with their rebrand and establish a more relevant website that reflected the organisation's evolution over the years.
They needed someone to take on the website re-design while ensuring their core values and principles were communicated clearly.
Our Approach
Taking on Esland's project began, as always, by taking time to understand their brand and their vision while also learning about their target audience and long-term goals.
Our content writer also worked closely with Esland to establish what style of content and message they wanted to convey to local authorities and all those involved in the care process.
The Result
We created a website that was the perfect balance between professional and playful, offering some interaction and 'friendly' elements whilst also asserting authority and expertise to position them as leaders in their field.
