Social media ground rules
Social media users no longer accept poor quality content on their channels.
Gone are the days of 'just get something out there' and 'you have to post 3 times a day, EVERY day to be successful'!
Today, it's about quality over quantity.
There is so much competition out there that you'll simply find users unfollowing and going elsewhere if you don't provide what they're looking for.
Social media strategy
Our social media experts will put together a plan of action based on your target audience's needs - what do they want to see?
We categorise ideas by post type and consider which will be the most value to your users.
Next, we outline a content calendar to ensure consistency in look, feel and tone.
We recommend posting on social media in tandem with sharing regular blog content so as to repurpose content across social media channels and drive users to your website.
Paid social media campaigns
Once we've got the foundations right, it's time to think about carefully deploying your advertising budget across paid social media campaigns.
Our experts will draft multiple options to be tested, gradually refining the right content and optimising your ROAS.