Social Media

Social media ground rules

Social media users no longer accept poor quality content on their channels.

Gone are the days of 'just get something out there' and 'you have to post 3 times a day, EVERY day to be successful'!

Today, it's about quality over quantity.

There is so much competition out there that you'll simply find users unfollowing and going elsewhere if you don't provide what they're looking for.

Social media strategy

Our social media experts will put together a plan of action based on your target audience's needs - what do they want to see?

We categorise ideas by post type and consider which will be the most value to your users.

Next, we outline a content calendar to ensure consistency in not only the look, feel and tone of posts but also the frequency.

We recommend posting on social media in tandem with sharing regular blog content so we can repurpose content across social media channels and drive users to your website.

Paid social media campaigns

Once we've got the foundations right, it's time to think about carefully deploying your advertising budget across paid social media campaigns.

We draft multiple options to be tested, gradually refining the right content and optimising your ROAS.

FAQs

What social channels does Beyond work with?

We create content for various channels, primarily Instagram, Facebook and LinkedIn, including paid advertising on these platforms.

How many social posts would Beyond create for me?

Depending on the marketing plan you choose, we'd tailor a strategy to suit your goals. It may be that we agree to create a weekly blog and a weekly social post to promote this, or you may want amore aggressive social media strategy, in which case we'd focus our efforts on this as opposed to other aspects of digital marketing.

Can you manage my social media accounts?

We're happy to produce and publish content to your social media accounts but we don't take responsibility for replying to comments and other forms of engagement. After all, you'll surely want to see the praise and reward yourself? You might want to reach out to some of your followers and convert them into a customer!