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Luxury sparkling tea company logo on floral illustrative background

Saicho Drinks

Expertise
Industry
Retail & Ecommerce

Incredible ecommerce growth for Saicho Drinks who launched their premium range of sparkling cold-brew teas into the luxury soft drinks industry. A delicious alternative to a glass of bubbly!

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Redefining Non-Alcoholic Pairings

Discover Saicho Drinks, a 2019 venture by Charlie and Natalie, revolutionizing the non-alcoholic beverage scene with their unique cold-brew sparkling teas. Perfect for those seeking alcohol-free options, their teas are meticulously crafted to complement culinary experiences.

Each tea is cold-brewed for 24 hours to extract the most delicate and complex flavours from the tea leaves, then finely balanced with a hint of sweetness and a dash of acidity. As a finishing touch, sparkling the drink enhances the flavour.

#1

ranking for keywords

96%

increase in new users

512%

increase in organic traffic

Strategic Online Presence & Growth

Leveraging Threerooms' elegant product branding, Beyond developed an initial small yet captivating website in September 2019, setting the stage for Saicho Drinks' online showcase. 

Prioritizing SEO, the website rapidly achieved high visibility with keywords, resulting in 5 keywords appearing on the first page of Google which account for 98% of all organic traffic.

In January 2020, we completed phase 2 of the website, implementing ecommerce functionality so that Saicho Sparkling Tea could be purchased online.

A few months later came the addition of dynamic content so that Charlie and Natalie could begin sharing regular content in the form of blogs, to share recipes and insights that would ultimately drive more traffic to the site.

Impressive Sales & Expansion Achievements

Saicho Drinks has witnessed phenomenal growth, tripling sales in a year and successfully expanding across two continents, marking their triumph in the luxury drinks industry.

The Market Entry Challenge

Saicho Drinks faced the initial hurdle of carving out their niche in the competitive beverage market. During their early stages, with their product not yet ready for sale, they required a scalable online strategy to grow alongside their business and eventually break into new markets. Their immediate focus was on building brand awareness in anticipation of their product launch.

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