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MARKETING AGENCY

Advertising

Achieve instant visibility and results with precision-targeted Google advertising campaigns.

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PPC Campaigns

PPC, or Pay-per-Click, could give you the edge you need to boost traffic, leads, conversions and revenue.

Platforms such as Google can be a highly effective strategy when it comes to driving more traffic to a landing page and seeing immediate results in traffic, leads and conversions.

It's a great way to boost your brand exposure and reach your audience instantly.

Data-Driven Results

No two PPC campaigns are the same, that's why we create bespoke ads to help organisations of all sizes meet their business goals.

By monitoring and optimising campaigns, we deliver data-focused results, refining campaigns over time to get the most out of your ad spend.  

Keyword Research & Strategy

This foundational step ensures your ads appear to the most relevant users, increasing click-through rates and driving more qualified leads to your site.

Ad Copywriting & Design

Creating compelling ad copy and visually engaging designs is key to making your ads stand out - our team crafts messages that resonate with your audience, highlighting your unique value proposition and encouraging clicks.

Landing Page Optimization

To maximize conversions, we optimize landing pages that your ads point to, ensuring a seamless user experience from click to conversion.

Analytics & Performance Monitoring

Rigorous monitoring and analysis of your campaign's performance is a must!

We use data-driven insights to refine and adjust strategies, ensuring your PPC campaigns continuously improve and deliver the highest possible ROAS.

More than PPC

PPC is an important aspect of digital marketing, but it should be considered as the fuel to an effective, full-funnel strategy that requires high-converting landing pages, automated email and SMS campaigns and a clear sales process to increase your conversion rate.

If you're looking for a team of experts to handle your PPC strategy and everything that comes with it, let's talk.

Advertising Calculator

Learn your monthly advertising spend with budget breakdown.

Why Beyond?

Industry recognised

Our success in the online space has won us titles like ‘Digital Marketing Agency of the Year’

Results-focused

Our goal is to maximize your ad spend, generating the highest ROI possible, reducing costs and increasing leads.

Years of success

We’ve done this before. With millions of impressions and thousands of clicks,  you’re in safe hands!

Service Expertise

  • Target Audience Research
  • A/B Testing
  • Ad Compliance
  • Competitor Research
  • Tag Manager Integration
  • Performance Monitoring
  • Industry Benchmarking
  • Custom Audiences
  • Retargeting Campaigns
  • Visual Content Creation
  • Demographics
  • Brand Awareness
  • Ad Copywriting
  • Audience Targeting
  • Lead Generation
  • Ad Campaign Structure
  • Ad Placements
  • Search Campaigns
  • Bid Management
  • Campaign Optimisation
  • Ramp CRM Integration
  • Budget Optimisation
  • Ad Reporting
  • Display Advertising
The list goes on...

Success Stories

Reimagining Global Lead Generation
Igniting a Digital Evolution for Exclusive Fireplaces
Cooking Up a Digital Strategy that Drives Healthy Lifestyles
Changing Children's Lives for the Better
Revolutionizing Retail with Psychology-Driven Marketing
Creating a Digital Gateway for Early-Stage Investment Success
Unleashing a New Era of Creative Tools
Nurturing Potential Together
Propelling Logistics to New Heights
Maximizing Business Solutions with Advanced SEO
Elevating the Luxury Home Cinema Market
Tripling Ecommerce Growth with Strategic SEO
Revitalizing B2B Lead Generation
Rethink the World of Pitching
Unveiling The World's Best Video Inspiration
Powering Next-Generation IT Solutions
Building Futures Together
Transforming Lead Generation
Demystifying R&D Tax with a Transformative Online Presence
Boosting Venture Capital Accessibility
Accelerating the Future of Motorsports
Cutting-Edge Digital Solutions for Office Lettings
Powering Pipelines with AI-Powered Automation
Elevating Impact Through Digital Storytelling
Redefining Ticket Delivery
Skyrocketing Tutor Recruitment with Hyper-Localization
Designing a Dynamic Hub for Innovative Startups
Tapping into New Realms for Career Guidance
Revolutionising Cryptocurrency Trading

Service - How it Works

Integrated Approach

PPC will never be effective if done in isolation. It should be the catalyst of a carefully crafted marketing funnel, so as to unify multiple aspects of digital marketing. The biggest error we see when on-boarding new clients is that they have invested in PPC only to simply waste money by sending people to poorly optimised pages with no opportunities to convert or retarget, not to mention no lead capture strategy and follow up nurture.

Sustainable Growth

Over time, we optimise campaigns to reduce your cost per lead (CPL) and cost per acquisition (CPA) and by running awareness campaigns alongside sales campaigns we create a more sustainable paid advertising channel.

Long-Term Solution

Many people approach PPC as a 'quick-win'. Unfortunately, no such thing exists! PPC, like SEO, needs refining over time. It requires the same level of keyword research and competitor analysis.

Award-Winning Marketing Agency

Prestige Awards Digital Marketing Agency of the Year
Digital Marketing Agency of the Year 2021
Prestige Awards Digital Marketing Agency of the Year
SEO Agency of the Year 2022
Prestige Awards Digital Marketing Agency of the Year
Digital Marketing Agency of the Year 2023
Start Up National Awards Finalist logo
Digital Start Up of the Year - 2022 Finalist
Great British Entrepreneur Awards Logo - Beyond Agency's Emma Fieldhouse is a Finalist
Young Entrepreneur of the Year - 2022 Finalist
Site of the Day Award
Website of the Year - 2023

Trusted Global Partners

Why our partners work with us

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Service FAQs

Why should I use Beyond for my Google Ads?

We understand that a 'one-size fits all' approach just doesn't work when it comes to PPC. A successful PPC strategy is one that is built in line with your business goals.

What results can I expect from Google Ads?

PPC results are campaign dependent and client specific. With such a high number of variables, our PPC campaigns are reviewed and refined regularly to optimise your ad spend and ultimately bring more bang for your buck over time!

How do you track Google Ads performance?

We report on metrics which may vary depending on the type of campaign we are running for you. For example, we can monitor impressions, clicks, bounce rate and website traffic for brand awareness campaigns, whilst for lead generation campaigns we would focus on more tangible metrics such as leads and conversions. For complete transparency and 24/7 visibility, our clients use Ramp CRM which connects your ads channels to your CRM for instant access and live updates (amongst a whole host of other fantastic reporting, automation, pipeline, social media, email, SMS and CRM features for sales and marketing).

Can I do Google Ads myself?

The short answer: yes. Google Ads allows anybody to access and create PPC campaigns, however, to execute a fine-tuned strategic approach, you'll want an agency onboard who understands the platform's nuances and knows how to maximize your ad spend, A/B test campaigns and report on success metrics.

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