MARKETING AGENCY
Achieve instant visibility and results with precision-targeted Google advertising campaigns.
PPC Campaigns
PPC, or Pay-per-Click, could give you the edge you need to boost traffic, leads, conversions and revenue.
Platforms such as Google can be a highly effective strategy when it comes to driving more traffic to a landing page and seeing immediate results in traffic, leads and conversions.
It's a great way to boost your brand exposure and reach your audience instantly.
Data-Driven Results
No two PPC campaigns are the same, that's why we create bespoke ads to help organisations of all sizes meet their business goals.
By monitoring and optimising campaigns, we deliver data-focused results, refining campaigns over time to get the most out of your ad spend.
Keyword Research & Strategy
This foundational step ensures your ads appear to the most relevant users, increasing click-through rates and driving more qualified leads to your site.
Ad Copywriting & Design
Creating compelling ad copy and visually engaging designs is key to making your ads stand out - our team crafts messages that resonate with your audience, highlighting your unique value proposition and encouraging clicks.
Landing Page Optimization
To maximize conversions, we optimize landing pages that your ads point to, ensuring a seamless user experience from click to conversion.
Analytics & Performance Monitoring
Rigorous monitoring and analysis of your campaign's performance is a must!
We use data-driven insights to refine and adjust strategies, ensuring your PPC campaigns continuously improve and deliver the highest possible ROAS.
More than PPC
PPC is an important aspect of digital marketing, but it should be considered as the fuel to an effective, full-funnel strategy that requires high-converting landing pages, automated email and SMS campaigns and a clear sales process to increase your conversion rate.
If you're looking for a team of experts to handle your PPC strategy and everything that comes with it, let's talk.
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Why Beyond?
Industry recognised
Our success in the online space has won us titles like ‘Digital Marketing Agency of the Year’
Results-focused
Our goal is to maximize your ad spend, generating the highest ROI possible, reducing costs and increasing leads.
Years of success
We’ve done this before. With millions of impressions and thousands of clicks, you’re in safe hands!
Service Expertise
- Target Audience Research
- A/B Testing
- Ad Compliance
- Competitor Research
- Tag Manager Integration
- Performance Monitoring
- Industry Benchmarking
- Custom Audiences
- Retargeting Campaigns
- Visual Content Creation
- Demographics
- Brand Awareness
- Ad Copywriting
- Audience Targeting
- Lead Generation
- Ad Campaign Structure
- Ad Placements
- Search Campaigns
- Bid Management
- Campaign Optimisation
- Ramp CRM Integration
- Budget Optimisation
- Ad Reporting
- Display Advertising
Success Stories
Service - How it Works
Integrated Approach
PPC will never be effective if done in isolation. It should be the catalyst of a carefully crafted marketing funnel, so as to unify multiple aspects of digital marketing. The biggest error we see when on-boarding new clients is that they have invested in PPC only to simply waste money by sending people to poorly optimised pages with no opportunities to convert or retarget, not to mention no lead capture strategy and follow up nurture.
Sustainable Growth
Over time, we optimise campaigns to reduce your cost per lead (CPL) and cost per acquisition (CPA) and by running awareness campaigns alongside sales campaigns we create a more sustainable paid advertising channel.
Long-Term Solution
Many people approach PPC as a 'quick-win'. Unfortunately, no such thing exists! PPC, like SEO, needs refining over time. It requires the same level of keyword research and competitor analysis.
Expert Team
Award-Winning Marketing Agency
Trusted Global Partners
Service FAQs
Why should I use Beyond for my Google Ads?
We understand that a 'one-size fits all' approach just doesn't work when it comes to PPC. A successful PPC strategy is one that is built in line with your business goals.
What results can I expect from Google Ads?
PPC results are campaign dependent and client specific. With such a high number of variables, our PPC campaigns are reviewed and refined regularly to optimise your ad spend and ultimately bring more bang for your buck over time!
How do you track Google Ads performance?
We report on metrics which may vary depending on the type of campaign we are running for you. For example, we can monitor impressions, clicks, bounce rate and website traffic for brand awareness campaigns, whilst for lead generation campaigns we would focus on more tangible metrics such as leads and conversions. For complete transparency and 24/7 visibility, our clients use Ramp CRM which connects your ads channels to your CRM for instant access and live updates (amongst a whole host of other fantastic reporting, automation, pipeline, social media, email, SMS and CRM features for sales and marketing).
Can I do Google Ads myself?
The short answer: yes. Google Ads allows anybody to access and create PPC campaigns, however, to execute a fine-tuned strategic approach, you'll want an agency onboard who understands the platform's nuances and knows how to maximize your ad spend, A/B test campaigns and report on success metrics.
