Michael Bentwood is a Professional Driving Consultant and Technical Trainer delivering end-to-end solutions for luxury automotive brands worldwide. From on-track coaching to high-end commercial filming, Michael combines his award-winning Formula 3 racing background with technical expertise to help brands like Lexus, Jaguar, and Aston Martin elevate their customer experiences.
Driving Excellence Forward
Michael Bentwood is not just a driver; he is a specialist in precision and performance. Transitioning from a successful career as a Formula 3 driver, Michael recognised the need for a higher standard in automotive events and technical training.
With a relentless passion to raise the bar in racing and driving experiences, Michael’s mission is to bridge the gap between theory and practice, ensuring complete mastery for sales teams and brand ambassadors alike.
250%
Increase in Instagram Reach
100%
Automated Lead Gen
7+
Global Brand Partners
A Testament to High-Performance Branding
Michael's new personal brand and automated systems have accelerated Michael's commercial success. His strategic positioning significantly increased engagement, directly opening doors to prestige opportunities.
Most notably, his robust digital presence and lead generation strategy facilitated a key partnership with Bentley, cementing Michael Bentwood’s status as a go-to consultant for the world's most luxurious automotive brands.
Bridging the Gap
The core challenge was to elevate a personal reputation into a scalable business identity. While Michael had the skills and the pedigree, he needed a platform that communicated his value proposition to corporate decision-makers effectively.
The goal was to move beyond just "driving" and showcase a comprehensive suite of services - from convoy leadership to technical classroom training - making his expertise accessible and compelling to global automotive giants.
Reflecting Luxury & Precision
We collaborated with Michael to translate his high-octane career into a sophisticated personal brand. Our approach focused on building a digital presence and automated lead generation system designed to connect him directly with top-tier automotive manufacturers. The branding captures the essence of his "lifelong expertise," positioning him as the premium choice for immersive driving experiences.
“I was so apprehensive about a new website, as I didn't really know what I wanted, however, I am absolutely delighted. Not only has Beyond exceeded my expectations, they turned things around quickly, and the 'discovery session' took all the stress out of it; helping me make decisions and I actually really enjoyed the process.”
Michael Bentwood
