Learning Hive partners with schools, nationally, to ensure that every child is given the time, attention and care to realise and achieve their true potential.
The Client
Learning Hive's mission is to ensure that every child is given the time, attention and care to realise and achieve their true potential.
Their tutors bring quality tuition to young people in the form of small-group focused sessions that run after school hours and at weekends. This approach pulls together learning and much-needed after-school childcare for parents.
Targeting the most disadvantaged children in schools across England, Learning Hive strive to raise aspirations and spark a love of learning and to develop happy, productive and inspired young people.
Over the last few years, Learning Hive has grown and evolved, partnering with dozens of schools across the UK to raise aspirations and promote the importance of academic achievement.
Our Approach
Following an exceptional brand identity rollout from Threerooms, we stepped in to take a handle on all things website-related.
First up was creating a website that portrayed Learning Hive's goals and values, offered a place to share resources with students and shared content to engage the diverse range of users, from parents and students to headteachers and investors.
Our developer created individual user journeys for schools, parents and investors, differentiating features and benefits appropriately whilst maintaining a consistent feel to the website.
Our content writer worked closely with Learning Hive’s CEOs to establish key messaging to be transmitted in digital format and print.
The Result
Launching in 2019, the site received overwhelmingly positive feedback and interest in Learning Hive services soared. Over the next 6 months, Learning Hive evolved to also offer paid tuition to meet the demand for their services from outside of their initial target audience.
As a second phase to their website, we implemented a cool, interactive questionnaire leading visitors to the right tuition solution for them - some landing on an ecommerce platform to sign up for paid tuition.
Learning Hive's website has grown with the organisation and continues to do so. They have seen an increase in online visibility thanks to our SEO support and have exciting plans to expand their services further in the near future.
The Challenge
Founded in 2017, Learning Hive already had some exposure in the marketplace but their primary goal was to increase brand awareness and form new partnerships with more schools up and down the UK.
Knowing that Learning Hive would expand to offer paid tuition services in the future, and (little did they know back in 2019) online sessions via Zoom during national lockdown, they needed a web partner who would be on-hand to grow their website as their organisation evolved.
