The client
Replyforce is a start-up tech company, dedicated to easing the lives of sales professionals across the globe. Their mission: to seamlessly bring together business data & email outreach.
Replyforce helps sales teams to find new prospects, automate personalised email outreach and increase lead volumes, by offering a platform that automates outbound sales campaigns in under 5 minutes!
Pretty nifty, right? We thought so, too!
The challenge
As a start-up, Replyforce needed a strong visual identity to cut through the market and make a splash in their industry. Competing in the increasingly competitive SaaS pool, they wanted a playful, fun approach that reflected their core values: simple, innovative and trustworthy.
Our approach
Beyond worked closely with David and Chris to develop a detailed scope for the new brand, dashboard UX, website and video.
Together, we defined a detailed plan of action to ensure that the brand and website we launched would be possible to scale with the business as it took off.
The team also identified the need for a simplified user experience within the platform, heavily investing time into the dashboard's UX to obtain the optimum customer journey.
Finally, we used the brand elements, web content to produce a company overview video, working in partnership with Sunderland-based videography company Roar Motion. Together, we crafted the storyboard, script and soundtrack to create a fast-paced and informative animation explainer.
The results
Replyforce launched into the SaaS industry with a vibrant identity, seeing incredible interest and sign ups over the 6 months following launch.
