The Client
Optimum Motorsport has secured multiple championship successes since 2012, with a passionate group of incredible drivers.
The team have enjoyed wins across the globe, from the British GT Championships and GT World Challenge Europe to making GT history with McLaren in Dubai!
The Challenge
Shortly after lockdown 1.0 hit, Optimum Motorsport took the decision to make the most of their 'down time' to rebrand and redesign their website, ready to hit the new season with a new look.
This gave us a window of approximately 10 weeks to transform their online image.
Our Approach
We took Optimum Motorsport's existing library of incredible photography (since on-site shoots were not possible) and crafted a brand that put them at the forefront of the motorsports industry.
Playing on speed, precision and success, we used sharp colour and angular lines in their brand, translating this onto the website using slick transitions.
The Results
Optimum Motorsport exploded into the summer season with a fresh appearance, fuelled by incredible imagery, that showcases Optimum's impressive successes and upward journey.
