The Client
Since 2010, Internal Results has been pioneering the use of technology, actionable data and content to deliver full-funnel sales and marketing leads to B2B teams worldwide.
The Challenge
Over the last decade, Internal Results has grown, adapted and changed significantly, responding to market trends and customer needs.
The previous website had a confusing navigation, messy content and didn’t engage potential customers.
Our Approach
We took on the challenge of redefining Internal Results’ online identity to mirror their expertise, build trust and ultimately grow revenue.
Crafting a unique design element to be featured throughout the brand, we brought together Internal Results’ 3 core services; Content, Data and Intent.
The triangular shape features prominently in the logo design, but we also used it more subtly within diagrams and imagery for a consistent feel to the brand.
The Result
A seamless transformation from clunky and out-dated to fresh and engaging.
More importantly, the website is bringing results, with an increase in traffic and lead generation.
