Digital Marketing

Why You Should Hire a Digital Marketing Agency

Did you know that, at the start of 2020, there were over 5 million small businesses operating in the UK? These businesses made up 99.3% of total businesses in the UK.

Now more than ever, with so many small businesses operating in the UK, it’s important to implement the right marketing strategies. Otherwise, your business could be unnoticed by potential customers.

If you’re a marketing director or executive who’s been thinking of your business’s marketing efforts recently, you may have asked yourself the question: “Why hire a marketing agency?”

On the one hand, hiring a marketing agency is a cost you have to consider. On the other hand, there are many benefits of hiring one.

As a result, you may not be sure about whether it's right for you...

That’s why we’ve put together this article. In it, we’ll go through 6 benefits of hiring a marketing agency so that you can decide if this is the right route for your organisation.

So, why hire a marketing agency? Let's dig in...

1. Expertise

One of the reasons why you should hire a marketing agency is that you’ll be working with true experts. Marketing agencies have a ton of experience and are experts at identifying your potential customers, building your brand, and improving your online presence.

These true experts are doing marketing activities day in and day out; they'll work 24/7 to get your brand out there.

When you run your own marketing team, you have to come up with your entire marketing strategy yourself. But, when you’re working with a digital marketing agency, you can rest assured knowing that the experts you’ve hired have thought about every single part of the marketing process.

Running your marketing internally also means you have to train your team, helping them improve skills such as PR, content creation, social media management and video production before implementing them into your marketing process. However, an agency has the skills and knowledge ready to put into practise; they’ll know exactly what strategies are needed for your business’s marketing to be the best it can be.

Additionally, if you work with an agency that has served clients in your niche before, they’ll understand your industry - bonus points!

2. Access to full-stack skills

Instead of having to employ ten different people with individual skills, working with a digital marketing agency gives you access to a full suite of services so you’ll have an entire dedicated team with combined skills helping you.

This has two benefits. For one thing, everyone handling every single aspect of marketing—from logo design to content creation—will be working together. As a result, every single piece of marketing that goes out there will feel like the same person created it. When it comes to building a brand that is consistent (and that clients will come to trust), this is one of the most effective ways you can be sure this happens.

Secondly, the amount of knowledge they have is extraordinary. Each individual will have their own skills that, when combined, provide you with all the marketing expertise needed to power your marketing.

These skills include copywriting, social media management, SEO optimisation, website design and development, graphic design, and much more.

If you were to hire an entire team to manage each of these elements of marketing, you would have to bring on a great number of people. But when you hire a digital marketing agency, these experts with all their skills are simply ready to go.

3. Faster production than an internal team

A big win for organisations working with a digital marketing agency is the rate of production. This is MUCH faster than an internal team and there are several reasons for this:

  1. An agency will have processes set in place to keep up momentum.
  2. They don’t have to start from scratch - they've done it all before so no need for training.
  3. They’ll be able to pinpoint what needs to change in your marketing strategy and craft a plan of action to work through methodically.
  4. An agency will have all the resources they need at their fingerprints, including licenses for tools and software to handle things, fast.
  5. The whole team is used to working together and do so effectively, speeding up the production of your marketing materials.

4. A strategic approach

Working with a marketing agency brings a strategic approach to your marketing efforts. If you’ve been struggling to get your business out there, an agency can help you by creating a multi-channel plan of action.

First, they’ll audit your marketing efforts. Then, they’ll sit with you and talk about the different goals you have for your business. They’ll ask questions such as:

  • What's your primary goal?
  • Do you have a revenue target for the next 12 months?
  • What's the LTV of a client?

Then, they’ll create a long-term strategy with you on how to reach your goals, including monthly, quarterly, and annual reviews.

They will also manage all the different aspects of marketing with these goals in mind, such as targeting a specific customer, improving your social content, growing your email list, improving your website’s UX, fine-tuning PPC campaigns and more.

Additionally, a marketing agency will break up these goals into milestones and tasks that are achievable, assigning aspects to different people on their team.

They will also check in with you consistently, to ensure that the strategy they have put together working. If any changes are needed, the agency will implement them seamlessly.

After you have worked with the agency for some time, you’ll start to see the results of their strategic approach and marketing efforts, from improved SEO in blog posts to a great influx of new customers.

Because they’ve done this so many times before, the results will be impressive.

5. Convenience

When you’re running your own business, there’s so much you have to take care of in addition to marketing. You’re getting funding for different initiatives, closing sales, handling your business’s cash flow, recruiting and a million other things. You’re also in charge of managing your entire team!

If you’re running a new business, it can feel like you don’t have time to sit down and focus on marketing. You might be able to make some efforts here and there, but, generally speaking, it can feel overwhelming.

Working with an agency, you won’t have to worry about updating your website or writing a new article around the next hot topic - their team will take on all the marketing work required so that you don’t have to.

Additionally, if your team isn’t big enough to handle all the demands of implementing a full-on marketing strategy, there’s no need for you to feel like you’re giving your team too many tasks that take too long to complete.

With a marketing agency, your team can focus on other tasks instead, making your business more effective.

6. Cheaper than hiring

If you’ve been thinking of hiring a marketing agency, then perhaps you’ve also thought of hiring someone who has the same skills as an agency's team. For example, you may have thought of hiring a Marketing Manager at your business or a Marketing Intern.

However, hiring someone for this role will cost you far more than hiring a marketing agency—in more than one way.

Lost time

First of all, you will lose precious time. Before a Marketing Manager joins your team, you will have to go through the arduous process of finding the right candidate for the role. You will spend hours drafting the job advert, sifting through applications, interviewing candidates and sending out job offers.

Even once you’ve hired someone for the role, they could decide it’s not for them—after which you’d have to start the hiring process all over again.

If you’re unhappy with their work or they simply aren’t the right fit for your company, the same will happen.

During this entire process, you’re not only wasting your time but also spending months focusing on hiring whilst your marketing efforts are not as strong as they could be.

Lost money

Hiring a new team member can also be incredibly costly. If you’re paying your new Marketing Manager a full-time salary, you’ll likely also have to provide benefits, as well as technology such as a new laptop. This all adds up.

If you choose to hire this Marketing Manager on a contract basis, you’ll risk not getting all of their attention. They will feel that their efforts must be shared between your marketing strategy and other clients’.

By hiring a marketing agency, you’ll save money. They'll have set fees that they charge for specific services. They’ll be transparent about the different fees they charge, and they’ll also be happy to work with you to find the right payment plan.

Lost effort

When you hire a Marketing Manager, even though they’re an expert in their field, you will still have to train them to understand how things are done at your business. You also might find that there are additional marketing skills they need to learn, especially for someone in a more junior position.

With a marketing agency, you won’t come across these problems. They have a large amount of experience with different clients, which means they’ll know how to adapt to your business’s needs.

Additionally, they won’t be lacking in any marketing skills. In fact, instead of you training them, they can help you understand a bit more about how to implement marketing in the day-to-day running of your business.

Need more information?

Now that we’ve answered the question, “Why hire a marketing agency?”, perhaps you're contemplating partnering with one...

In that case, you’re in luck. We offer full-stack marketing agency services that will meet all of your needs.

To learn more about how we can help you, book a free strategy call with us.

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