It's no secret that Webflow has been making waves in the web design world, and we want to share some of the reasons why.
We're a Sheffield-based Webflow-only agency that specialises in Webflow website design and builds. We have chosen this platform because it ultimately offers a far superior experience than any other web builder platform we've ever used, and trust us, we've tried our fair share!
Coming from a WordPress background, Webflow takes away every pain-point; it offers a streamlined CMS with integrated SEO settings, hosting is lightning-fast thanks to Webflow's Amazon S3 servers, plus its compatibility with 3rd party integrations removes any 'bloating' from stacks of plugins — all without sacrificing usability or functionality.
An overview of WordPress
WordPress is one of the most popular CMSs in the world. It is a free and open-source content management system (CMS) that can be used to create anything from a simple blog post or webpage all the way up to an ecommerce site with an online shopping cart, customer registration and subscription features.
That may make it sound like a delight, but it does have its drawbacks. And plenty of them...
If WordPress has one key advantage over Webflow, it has a considerably greater market share, but that's about it! This is most likely down to its age and established reputation but Webflow is catching up fast.
An introduction to Webflow
Webflow is an innovative, forward-thinking platform that is constantly evolving. Dubbed ‘the development platform of the future’, Webflow is a strong contender in the battle of the CMSs!
It was created by a team of designers and software engineers who understood all of the pain points that designers face when transitioning their web designs into beautiful, interactive, animated website experiences.
This group of geniuses designed Webflow to enable designers to build the websites of their dreams, with none (or very little) of the development know-how.
Webflow is also backed up by an incredibly supportive user community and offers unparalleled customer support for any designer-come-developer whose reading this and considering taking the leap.
There's the Webflow University to teach yourself how to become a Webflow master, the Webflow blog for the latest insights, the Webflow forum where members can raise suggestions and give feedback, voting on improvements they’d like to see, and finally, the Webflow Community where you can connect with like-minded experts.
So, Webflow or WordPress?
1. User-friendly CMS
The CMS is a lot more user-friendly than that of WordPress - it is not as old and clunky. The UI is clean, modern and intuitive and it’s a breeze to use.
Webflow also allows live on-page edits so you can immediately preview the changes to your site whilst you're editing it. This will save hours of going back-and-forth between the CMS and web browser in order to see what changes look like on an actual website.
Gone are the days of making edits and then flicking between oodles of tabs to preview the changes on the front-end, wondering if they will look exactly as they do here because, let's face it, WordPress' preview mode doesn't always even preview the updates you've made.
Webflow's live edits are a serious time-saver and can be published in literally seconds!
2. SEO best practices
In Webflow, there’s no need to customise the CMS or install plugins because you get access to those all-important SEO features right out of the box! Think title tags and meta descriptions - no need for the WordPress Yoast SEO plugin, Webflow brings this to your fingertips as standard.
SEO compatibility with Webflow means you can easily publish content in web formats like RSS feeds or JSON-LD for Google AMP pages which are getting more popular by the day. "AMP" stands for “Accelerated Mobile Pages" and that’s as good a reason to use Webflow for your website as any other.
Webflow has been optimised and built with SEO in mind from the ground up, so you can be sure that your content stands the best chance of ranking on Google. That is, of course, if your SEO skills are decent in the first place! Webflow won't just magically make you appear on the first page of Google but if you produce optimised content, Webflow has all of the SEO fields you'll need, after that, you're at Googlebot's mercy...
Webflow also allows for Scheme Markup, a technical SEO aspect aimed at speaking directly to Googlebot and its spider friends to instruct them on exactly how to crawl and read your site.
All-in-all, you can be sure that using Webflow will bring an awesome online experience to your website visitors.
3. Website Security
Another key difference between Webflow versus WordPress is security. Despite WordPress being the most popular CMS on the Internet, it is also the most hacked…
Security of WordPress sites typically sits at the top of the list of concerns for new and experienced website owners alike.
While no internet service is completely safe from attacks, Webflow has enterprise-grade website security, putting Advanced DDOS protection measures in place to alleviate the most common attacks.
Webflow also offers SSL encryption for all pages ensures secure connections between your website and its visitors, so sensitive data such as credit card numbers remain safe from prying eyes. WordPress sites can be protected by installing SSL certificates, but you need to know what you’re doing to make sure it’s effective.
The default WordPress installation is not secure and can be attacked by hackers from anywhere in the world with a simple script, so Webflow has it beat here for sure.
This is hugely important - security breaches are not only damaging to your web visitors who could have their data compromised or stolen, but they will also have a detrimental impact on your Google ranking and brand loyalty.
As Google strives to serve the highest-quality, most engaging content that adheres to security and performance standards, Google Chrome search engine is taking steps to ensure that websites without an SSL certificate will be publicly shamed!
If you choose not to offer your website visitors data security, why would they trust you to deliver a good-quality product or service? The simple answer is; they won’t. So why would Google waste its time displaying your site at the top of the rankings only for users to bounce straight off out of fear of data breaches?
4. Superior hosting for maximum performance
A website's hosting service can make or break its performance and uptime, which impacts SEO rankings and site engagement. Webflow websites live on lightning-fast Amazon S3 servers, which are the fastest in web-hosting technology today.
They guarantee 99.9% uptime (only because no-one is allowed to say 100%, ever) meaning you can rest assured that your website will be accessible 24/7. And in those rare few seconds of downtime, a managed hosting service means your site will be back up and running without you even lifting a finger!
In contrast, since WordPress sites can be hosted on a variety of third-party hosting platforms and servers, you can never be sure about their performance (or security). What's more, there are some unpaid hosting providers which definitely won't offer the best service - you get what you pay for at the end of the day!
WordPress sites on shared hosting will be slower and less reliable than Webflow because of all the other processes running on a server at once (WordPress can only handle so many requests for information before it slows down). With Webflow, your hosting automatically scales with your site, allowing for peaks and troughs in bandwidth and website traffic.
If you’ve ever tried to set up your own server to host a WordPress website, you’ll know that it takes time and effort to configure everything...
It's not a straightforward process and there are, once again, additional subscriptions and 'plugins' you need to associate with your server to improve website performance; think CPanel, Litespeed and Jetbackup to name just a few, which quickly makes hosting maintenance more costly due to third-party subscription fees. You'll also need to establish backup schedules and backup storage locations, whereas, with Webflow, that’s all done for you behind the scenes in one clean and intuitive interface, so you can take a sigh of relief!
Website hosting might seem like something only web developers care about given the technicalities of DNS settings and the like, but it's super-important for editors of the site, too. Hosting your website on Webflow's Amazon servers ensures the CMS operates to its maximum potential, meaning your marketing team has fast access to make content additions and updates around the clock.
It’s no secret that many modern webpages are loaded with widgets: social media buttons, custom fonts and other design elements that help to create more immersive user experiences. The problem is, these often come at a cost to your page loading speed due to their size and complexity; these issues don't exist within Webflow since the CMS is light-weight and relies on integration as opposed to a plugin-heavy system.
5. Streamlined development for speed and efficiency
The designer tools give flexibility to build completely custom websites without the hassle of coding, so for designer-developers, Webflow's 'easy' to use interface offers a streamlined development process.
Webmasters have access to a whole host of features such as animations, page transitions and hover states without the need to code each from scratch; this seamless process makes development more efficient and allows for pixel-perfect replicas of website designs.
What’s more, there are beautifully-crafted templates available for those with smaller budgets, or for those who have spotted something they'd like to resembles but customise slightly to make it there own - you’re not tied to the template as the designer tools mean you can customise it. Unlike WordPress themes, Webflow’s dynamic and carefully crafted templates don’t obviously look and feel like templates, avoiding 'blocky', static elements that are difficult to navigate.
Webflow's platform is also constantly evolving with the latest trends and technologies so your site will be coded to the latest web standards and performance best practices. Of course, as with any development platform, outdated sites will need a refresh, but given Webflow's strong focus on UX and performance, this will not be an issue.
The streamlined functionality of the developer mode is also beneficial long-term as your developer can quickly make edits and updates to your site; think new landing pages for paid and organic marketing campaigns or new pages to reflect additional services or products as your company expands.
For companies with in-house marketing and design teams, you may even find that a shared team account with your website agency is a great solution as this would give an internal team member development access so they're able to make small, quick changes themselves (if they know Webflow!)
6. Ecommerce functionality without the hassle
It will come as no surprise that ecommerce functionality in WordPress is accommodated by a plugin, Woocommerce, meaning you'll need regular updates, constant security checks and performance monitoring to ensure it isn't hindering your site's performance or that you are running on an outdated version.
Webflow, on the other hand, has an integrated shopping cart and payment API so you can start selling products without any extra steps or plugins to install. This includes access to inventory management, order tracking and fulfilled orders, as well as integrations with selected drop shipping merchants.
Webflow is also a lot more efficient and user-friendly as it integrates with your site's design to provide an elegant shopping experience that also offers a wide range of features for the store owner. Plus, it works seamlessly with Amazon SES so there's no need for expensive third-party email service providers.
One tiny thing to note is that there isn't quite as much flexibility in Webflow's ecommerce solution, however, for straightforward product sales and integrations with drop-shipping, you're absolutely covered!
Final thoughts on Webflow vs WordPress?
If you want a sleek, easy-to-use CMS with no plugins to bloat your site, streamlined development time and lightning-fast Amazon hosting, it's clear that Webflow has what you're looking for in an all-inclusive solution.
If you're on the hunt for a new website, we're here to help make sure that every aspect of building a successful website goes as smoothly as possible from start to finish. We'd love to hear about your project and how we can help!
Alternatively, if you're a Webflow genius yourself and have been nodding in agreement the whole way through this blog, why not join the team? We're always looking to grow our team of Webflow masters.