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How to Outrank Competitors With Higher Google Rankings

  Minute read

If you're like many website owners, you're constantly searching for ways to improve your website's search rankings and reach a wider audience. With so much competition online, it can be difficult to achieve high rankings on Google and stand out from the crowd.

However, with the right approach and a deep understanding of Google's ranking algorithms, you can give your website the boost it needs to reach the top of the search rankings and outrank your competition. In this comprehensive guide, we'll go over some of the most effective strategies for outranking your competition and achieving higher Google rankings.

Understanding Google's ranking algorithms

The first step to outranking your competition is understanding how Google's ranking algorithms work. Google uses a complex algorithm to determine the relevance and quality of websites, taking into account factors such as keyword usage, content quality, backlinks, website structure, and user experience.

To rank high on Google, you need to focus on providing high-quality, relevant content that meets the needs of your target audience. This means using keywords effectively, creating detailed, well-researched articles, and ensuring that your website is easy to navigate and use.

LinkedIn posts about Google's helpful content algorithm update

Google also places a high value on user experience, so it's important to make sure that your website is fast, easy to use, and mobile-friendly. This means using a responsive design, minimizing the use of pop-ups and other intrusive ads, and making sure that your website is optimised for speed and performance.

Optimising your website for search engines

Optimising your website for search engines is essential if you want to rank high on Google and outrank your competition. This means making sure that your website is structured in a way that makes it easy for search engines to crawl and index your pages.

To optimise your website, you need to focus on several key areas…

1. Creating quality content

Creating quality content is the foundation of any effective SEO strategy. Not only does high-quality content help to attract and retain visitors, but it also gives your website the relevance and authority it needs to rank high on Google.

But there are a few steps involved:

SEO keyword analysis

Search Engine Optimisation (SEO) is essential for any business looking to increase their visibility on the web. Achieving higher rankings in search engine results pages (SERPs) means more people will see your website. In turn, you will have a greater chance to provide your product or service to a larger customer base…

Words are powerful and certain words have the power to control your rankings online. 

Keywords can be single words or phrases that people frequently use when searching for something related to what you offer. Researching and strategically placing keywords into your content is key because it allows prospective customers to find you easily. The most effective SEO keywords will be those that are carefully researched and analysed.  

Words are powerful and certain words have the power to control your rankings online. Keywords can be single words or phrases that people frequently use when searching for something related to what you offer. 

A good starting point is often your competitors. Tools like Semrush allow you to see the top organic keywords that your competitors rank for, alongside information like search volume and competitive density. From this, you can find low-hanging fruit and overtake them!

semrush dashboard showing competitor keywords

Writing a solid article

To create quality content, you need to focus on writing articles that are well-researched, detailed, and provide value to your target audience. This not only means covering your topic in depth, providing helpful tips and insights, and including relevant images and videos whenever possible, but also considering the search intent behind your content. 

Are visitors looking for information? Or are they looking to make a transaction? This will provide a valuable insight into the angle your content should take.

Additionally, you should aim to create content that is original and unique, as Google penalises websites that use duplicate content. This means avoiding plagiarism and ensuring that your content is written specifically for your website.

You should also consider how long your piece of content should be. Typically, we aim for an absolute minimum of 2,000 words per article, but depending on your industry, this could be more or less.

Note: it’s not about how many times you include the keyword so make sure it fits naturally and that you use semantically related phrases. Google bot is more human-like than you think and can detect related phrases to your target keyword. Think of it more as choosing a cluster of keywords to focus on with similar meanings and then use these naturally throughout your content.

Covering all SEO bases

Content is where SEO really comes into play. 

It allows you to communicate directly with existing and prospective customers about what you offer, building authority, trust, consistency, and engagement which ultimately drives traffic and promotes your brand. 

It’s obvious that your piece of content should be helpful AND focus on using relevant keywords in your body content. However, many people forget about the sneaky little SEO fields that are hidden away for Google; your title tags, meta descriptions, and image alt tags. 

It’s also important to leverage the power of internal linking between content across your site. As you build a portfolio of blog posts, you should regularly review them and link between other relevant articles. 

Not only does this show that the content on your website supports each other and that your an expert in this field, but it also encourage visitors to explore your website further. This increases page views and decreases bounce rate. A win-win in Google’s eyes.

2. Building quality backlinks, white-hat style!

Backlinks are one of the most important factors in Google's ranking algorithms, as they help to establish your website's authority and credibility. The more high-quality backlinks your website has, the more likely it is to rank high on Google.

To build quality backlinks, you need to focus on creating relationships with other websites in your niche. This can be done by writing guest posts for other websites, participating in online forums and communities, and reaching out to other websites in your niche to ask for a link.

It's also important to avoid using black hat SEO techniques, such as purchasing backlinks, as this can result in your website being penalized by Google. Instead, focus on building high-quality, natural backlinks through hard work and persistence.

In addition to building backlinks, it's also important to monitor your website's backlink profile to ensure that it's healthy and free from spam or low-quality links. This can be done using tools such as Google Search Console, Semrush, Ahrefs, and Moz.

Another aspect to consider with backlinks are the ones you choose to link to in your own articles. Be sure that in your blog posts you link back to other credible, high-quality websites to cite data sources or quotes. This shows connections to trust-worthy sites that are relevant to your area of expertise. For example, including current, trending events straight from their source can increase your credibility. 

3. Maintain a high quality website

Maintaining a high-quality website is essential if you want to be successful in ecommerce and rank highly on Google. Quality websites consist of functional designs, regular updates, interesting content, and a great user experience. 

Quality websites attract higher click rates as they demonstrate trustworthiness to customers and encourage them to spend more time engaging with your content. 

Putting time into maintaining a quality website is an investment that can really pay off if you are looking to develop strong relationships with consumers, attract new customers, and improve your ranking on Google.

website performance grade A on GT Metrix

Page structure and functionality

Your website's structure is critical to its success in the search rankings. This means using a clear and logical hierarchy, with a clear structure for your categories and sub-pages. You should also make sure that your website is easy to navigate, with clear and descriptive URLs, content hierarchy and sitemap.

Mobile optimisation

With more and more people using mobile devices to access the internet, it's essential that your website is optimised for mobile. This means using a responsive design that adapts to different screen sizes and ensuring that your website is fast and easy to use on mobile devices.

Website speed

Page speed is another critical factor in Google's ranking algorithms. A slow website can lead to a high bounce rate and a poor user experience, both of which can hurt your search rankings. To optimise your website speed, you should focus on using a fast hosting provider, optimising your images, and using caching and other performance optimisation techniques.

4. Leveraging local SEO

If you have a local business, leveraging local SEO can be a powerful way to outrank your competition and improve your search rankings. Local SEO involves optimising your website and online presence to rank higher in search results for local-based queries.

To optimise your website for local SEO, you need to make sure that your website includes accurate and consistent information about your business, including your address, phone number, and business hours. You should also include your location in your title tags, meta descriptions, and content.

In addition to optimising your website, you should also focus on building a strong presence on local business directories, such as Google My Business, Bing Places, and Yelp. By providing accurate and up-to-date information about your business, you can improve your visibility in local search results and reach more potential customers.

5. Building a strong online presence

In addition to the strategies mentioned above, building a strong online presence is crucial in order to outrank your competition. This involves being active on various platforms and consistently engaging with your target audience.

Social media

Social media platforms, such as Facebook, Twitter, and Instagram, can be powerful tools for promoting your website and reaching a wider audience. By creating valuable and engaging content, you can build a strong following and drive more traffic to your website.

Online forums

Participating in online forums and communities that are relevant to your niche can also be a great way to build your online presence. By providing helpful and informative answers to questions, you can establish yourself as an authority in your field and gain valuable backlinks to your website.

Business directories

Finally, listing your business on popular business directories, such as Google My Business, can help to increase your visibility online and improve your search rankings. By providing accurate and up-to-date information about your business, you can make it easier for potential customers to find you online.

Monitoring progress against competitors

Regularly reviewing your search rankings is an important part of any effective SEO strategy. This means tracking your website's traffic, backlink profile, and search rankings using tools such as Google Analytics, Google Search Console and Semrush.

By monitoring your progress, you can identify areas where you need to improve, make changes to your website, and adjust your SEO strategy as needed. This will help you to stay ahead of the competition and achieve higher search rankings over time.

Keeping ahead of the competition

Being ahead of the competition can be incredibly rewarding as you watch your articles take the top spot on search engine rankings. There's no greater delight than seeing how effectively your hard work has paid off! 

However, when you start to outrank other articles, it's important to maintain momentum and remain one step ahead. 

Regularly update content

So you’ve secured the top spot, but it isn’t guaranteed to stay that way! 

Google SERP is a battle ground for content writers so you need to defend your position.

Keeping ahead of the competition once you’ve outranked them can feel like a never-ending game of tag! Every time you reach the top spot, they find a way to sneak back up and take that coveted #1 post again. 

But there's no need to despair! 

Now that your article reaches an even wider audience each day, you have the potential to build on your success by supercharging it with visuals and video content to keep viewers engaged. 

Keeping content fresh and updated on your website is essential in order to stay competitive on Google. It's not enough to just achieve the top spot; you need to continually update that content to make sure no-one sweeps in and takes it from you.

Keep on top of industry trends

Staying abreast of industry trends and expanding on your existing content are both great ways to continue gaining ground and staying in the lead. 

Google Trends chart for the search term 'ai'

Plan ahead

When you start to outrank your competitors' articles, it can almost feel as if you've won the race. You pat yourself on the back, hoping you can keep up the momentum and gain further ground over them in the ever-evolving search engine race. 

But that's not always easy! 

You have to stay informed of the strategies used by your competitors and provide content that is fresh, up-to-date and relevant. 

It is a challenge, but there are tools available to make it easier. You can track readership via analytics or get an idea of what topics are popular by using keyword research. The secret to staying ahead of the competition is creating a top-notch content plan that's designed to anticipate what users are looking for. 

By proactively producing content, you develop an edge on your rivals by delivering relevant results before they can even think about it. This also allows for more efficient use of keywords, ensuring maximum visibility with minimal effort. 

An effective content plan paired with a strong SEO strategy means you'll attract more potential customers, higher engagement levels, and ultimately increased sales while keeping the competition behind in your dust.

Creating a plan for future content with well-defined goals will help keep you focused and point you in the right direction for ongoing success.

Key takeaways to outrank competitors

In conclusion, outranking your competition and achieving higher Google rankings takes a combination of high-quality content, effective backlink building, website optimisation and a deep understanding of Google's ranking algorithms. 

These are great ways to increase your rankings in SERPs and outrank competitors who may not be utilising SEO tactics as effectively as they could be. 

By focusing on these key areas, you can give your website the boost it needs to reach the top of the search rankings and attract more traffic and customers.

It’s important to remember that SEO takes time – it isn’t an overnight process – but taking the time now will pay off in the long run. By increasing website traffic organically through organic search queries, you are building strong website fundamentals. 

Emma Fieldhouse Founder of Beyond Agency
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